Anni Lu

Anni Lu is a Scandinavian jewelry brand founded by Danish designer Helle Vestergaard Poulsen in 2013. Known for its delicate, bohemian aesthetic, the brand features pieces crafted from vibrant beads, pearls, and semi-precious stones. Inspired by beach life, travel, and vibrant colors, Anni Lu designs evoke a sense of effortless elegance and playful charm. The brand has gained popularity for its versatile, handcrafted jewelry that can be layered and worn daily, appealing to a fashion-conscious audience.

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