Lily Flo

Diana's passion for artisan craft and art history infuses her work. Always starting from her ‘Muse’, whether current or historical, her collections embody the balance of strength and sensuality. Diana's designs are ephemeral and graceful with a romantic femininity, whilst at the same time, as she lives and works in London, the city’s culture connects her to the role that jewellery plays in empowering busy career women.

“Jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy and free.”

— DIANA

Lily Flo

Diana achieved a Masters in Bronze Age, Egyptian and Near Eastern art, lecturing at the British Museum and worked on archaeological excavations around the Black Sea. ​After a successful career as a global luxury strategist in advertising, she really wanted to create herself. Diana launched her own fine jewellery line in 2015 after graduating from the University of Arts in London in Contemporary and Fine Jewellery.

Diana is talented at creating classic pieces that have a fresh twist. Her collection of dainty and feminine jewellery is perfect for everyday wear. She designs jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy and free. She believes in creating little luxuries that embrace and enhance every moment.

In line with Diana’s vision for a “business with purpose”, each piece is handcrafted in London using ethical, responsible, sustainable and recycled materials and processes in their studio. Every piece is handmade ‘to order’ just for you, tailored to your wishes with an incredible choice of precious metals and gemstones. This means that there will never be another one like it, whilst also negating waste and the ills of fast fashion from overstock.

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